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30 May 2003 : BSA International Berhad ('BSA') officially transferred its listing of shares from Second Board to Main Board of the Kuala Lumpur Stock Exchange ('KLSE'), exactly twelve (12) months since it deputed in the KLSE. |
The year has seen BSA's continuous emphasis on its research and development ("R&D") ensuring that its products are of the highest quality and conform to the international standard requirements. Its alloy wheels ranges from 12-inch up to 24-inch with various designs and finishing for passenger cars as well as four-wheel drives and light pick-up trucks. Production capacity has increased almost four folds since 1998 from 312,000 wheels to 1,200,000 wheels per annum, currently operating at 80% capacity. |
| BSA has incorporated three companies to its stable of companies as part of its marketing and expansion plans: |
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- BSA Motorsports Racing (Beijing) Co. Ltd, was incorporated in China to tap into the large and dynamic OEM market there.
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BSA Motorsports Sdn Bhd was set up to provide a platform to promote brand building and marketing support for BSA.BSA's brand will be promoted through racing events such as the Malaysian Super Series Races and the Merdeka Millennium Endurance Race employing BSA's specially developed racing wheels. Plans are also underway to participate in Grand Touring (GT) races in Europe, Japan, United States and China, not missing out in the Super Touring races. The BSA Racing Team will be launched on 12 June 2003 at the Sepang International Circuit (SIC). This team has been set up in recognition of its strong underlining philosophy in continual improvements and refinements in knowledge, technology, products and services. The team members are deeply committed to continuous research and development for the winning formula of high performance alloy wheels through racing.
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米斯亚持续不断的进行产品研发,以确保产品符合高品质水准及国际标准。米斯亚所生产之铝合金轮圈,其尺寸自12寸至24寸,不同款式的设计符合了房车、四轮驱动车及轻型货车之需求。而轮圈的年产能也自1998年的312,000个成长4倍达到目前的1,200,000个,现有的产能利用率约为80%。 |
| BSA Automotive Inc. 成立之目的主要为开拓美国之高品质铝合金轮圈之市场、同时为客户提供直接之服务;而直接在海外设立销售据点即是米斯亚市场计划之重点行动。 |
| BSA Motorsports Racing (Beijing) Co.Ltd. 成立之目的主要为开拓中国铝合金轮圈之代工(OEM)业务。 |
| BSA Motorsports Sdn. Bhd. 成立之目的主要为推动米斯亚品牌形象及为米斯亚之市场促销提供支援。米斯亚品牌之铝合金轮圈将通过参于赛事活动。例如:马来西亚超级房车赛和独立日12小时耐力赛等,未来亦计划参加欧洲、日本、美国及中国之GT赛事活动、使品牌得到充份之曝光及为继续研发高品质高效能之轮圈取得持续改进的成果。 |
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